These days, there is so much information on the web.
Google alone has over 4.5 billion indexed webiste.
This means, finding the right information can be overwhelming; even with the use of search engines.
Hence the rise of digital advertising, where information is presented to internet users, based on predetermined information such as, browsing history and preferences.
This digital advert industry has grown to over 200 billion dollars.
Wandering where this money goes? There has been endless battles between different players over the sharing of this money. Fraudsters will take about 20 Billion dollars this year, the big ad brokers (called the middlemen) and their puppets (the publishers) will share the rest.
One thing stands glaring; the users – even though they are the most important part of the system have no share in the revenues – even when their private data gets sold to third parties.
And that is why we created Dizcovery.
A next generation content discovery platform that rewards users when they read and interact with web content.
Powered by Artificial Intelligence and blockchain, Dizcovery uses an innovative Proof of Interaction (P.o.I) to reward users with dizcovery tokens when they read, like and share content on dizcovery.
For Privacy, users’ data on the blockchain is encrypted to ensure advertisers or trackers do not have access to private and confidential information.
For Advertisers, your content is your advert: web pages, sliders, videos, forms, e-commerce products, – anything with a url. Directly reach your target audience with pinpoint accuracy, transparent reporting and analytics.
With our proprietary Proof of relevance (P.o.R) which allows the cost per interaction of a sponsored dizcovery to decrease as interactions increases, advertisers can hit a near zero cost as their proof of relevance for a sponsored dizcovery increases. Simply put – pay less when you reach more people.
Also advertisers have access to an open API for custom and detailed targeting and to ensure transparent and open ad performance reports, analytics and logging.
The open API can also be used to build third party apps for several use cases including – fraud detection, dispute charge resolution and reconciliation among others.